Pasha Grozian
Staff Product Designer in San Francisco
About
Cross-platform, multidisciplinary designer. Improving people's lives and helping businesses shine by designing intuitive, innovative, simple, and aesthetically pleasant product experiences.
Projects
Redditors can earn real money for their contributions to the Reddit community, based on the karma and Golden Upvotes they've been given.
Tap-n-hold upvote to buy Gold Upvote. Eligible redditors could cash it out through Contributor Program.
Mix match collectible avatar gear
Limited edition NFT avatars on Reddit made by independent artists. Purchasable by cash, artists get paid for each sold collectible. Based on Polygon with low transaction cost and sustainability commitments.
Non-fungible, highly collectible. Own a piece of Reddit history —snag a CryptoSnoos NFT built on the Ethereum blockchain and start your collection.
Crypto wallet embedded into Reddit app. The best way to view, spend, claim and transfer Community Points tokens. Advanced users can use other Ethereum tools if they wish.
Created concept, designed, and released a feature that lets users add GIFs to a comment. Originally the feature was a part of Special Membership subscriptions in a few selected communities that helped us test crypto initiatives. Starting 7/2022, the feature will be available for all communities on Reddit.
A crypto token for subreddits. Earn rewards, encourage quality content, influence governance, and unlock premium features.
Introduced Polls to Reddit, a new post type. Added support for weighed polls for governance. Explored binding polls. Harberger tax, etc.
Internal tool for adding merchant detail metadata. Name, logo, address, support phone, email, etc. I led the design, and PRD hired people and set up a process of adding all merchant data for our customers. Acquired by Avant, LLC.
Four credit cards with different cashback %. Two lower-tier made from plastic. And two higher tiers made from bare anodized aluminum (no lamination or coatings, etc.). I designed them, then found manufacturing partners, negotiated a good deal, pushed to production all four. In addition, I worked with on adding support for Apple Pay. Designed and produced packaging and unboxing experience. Acquired by Avant, LLC.
Banking with zero compromises. The mobile app let user get ZeroCard, track expenses, pay bills, transfer funds and maintain up to 3% cash back. Acquired by Avant, LLC.
Internal tool that help linguists create new correction rules.
Product design, tons of UX innovations.
Improved editor UX. Created new design language. Created support for 'apps' (niche-specific checking tools).
Development and distribution assistance platform for Mac developers. Let indie devs set up in a few minutes: app licensing, subscriptions, crash data and feedback, collection. Everything is packed with tons of handy and insightful analytics tools. Acquired by Paddle.
Helped design and launch app.
Helped design and launch app.
A lightweight drive manager for Mac
Work Experience
Side Projects
Web browser for work. Web apps in sidebar. Global search. Advanced ad blocker and memory manager. Corporate teams with shared access. Based on Chromium.
Track your car actual fuel consumption, MPG and mileage. The app helps improve fuel-efficient driving, cut fuel expenses and reduce carbon footprint.
A powerful yet simple currency converter for travelers made by travelers.
A powerful yet simple currency rates converter that lets you calculate currency exchange rates easily.
A visual breakdown of your disk space in form of an interactive map, reveal the biggest space wasters, and remove them with a simple drag and drop.
An easy to use lightweight image viewer app.
AI sourcing technology
Product and technology that aggregates and ranks the most important news from your friends @ Twitter and presents in an easy to read way. Acquired by Yandex.
Speaking
How to design app that makes money
Awards
Volunteering
I was invited to design and supervise the 'iOS User Interface Design course. A two-month on-site period that though students everything needed to do iOS product design: from the research of business and users needs. Through the HCI, UCD principles. Rapid-detailed-interactive prototyping, testing, visual design, animation.